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Marketing ATS keywords

The keywords recruiters and applicant tracking systems look for, by job title. Use the ones that are true for you.

Marketing ATS optimization tips

Include specific marketing platform names (HubSpot, Google Ads)
Reference analytics tools and methodologies
Use both full terms and abbreviations (SEO, SEM, PPC, CRM)
Mention content management systems by name
Include data-driven marketing terminology

Common keywords across Marketing roles

These keywords appear across multiple marketing job titles. Including them in your resume improves ATS match rates for any marketing position.

social mediacontentpartnershipsGoogle Analyticsbrandppcanalyticsacquisitionretentionadvertisingbrandingstrategyautomationcampaignseventsleadershipexecutivecreativedesignvideo

All Marketing ATS keyword lists

Pick a role to see its ATS keywords, tips and the mistakes to avoid.

Mid level (24)

Digital Marketing Specialist

15+ ATS keywords

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SEO Specialist

15+ ATS keywords

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PPC Specialist

15+ ATS keywords

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Growth Marketer

15+ ATS keywords

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Performance Marketer

15+ ATS keywords

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Copywriter

15+ ATS keywords

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Email Marketing Specialist

15+ ATS keywords

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Influencer Marketing Manager

15+ ATS keywords

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Affiliate Manager

15+ ATS keywords

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Marketing Automation Specialist

15+ ATS keywords

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CRM Manager

15+ ATS keywords

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Market Research Analyst

15+ ATS keywords

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Event Marketing Manager

15+ ATS keywords

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Field Marketing Manager

15+ ATS keywords

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Partner Marketing Manager

15+ ATS keywords

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Podcast Producer

15+ ATS keywords

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TikTok Marketing Specialist

15+ ATS keywords

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YouTube Channel Manager

15+ ATS keywords

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Community Manager

15+ ATS keywords

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Conversion Rate Optimizer

15+ ATS keywords

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Brand Strategist

15+ ATS keywords

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Growth Hacker

15+ ATS keywords

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PR Specialist

15+ ATS keywords

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Trade Marketing Manager

15+ ATS keywords

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Senior (6)

Marketing Manager

15+ ATS keywords

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Content Marketing Manager

15+ ATS keywords

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Growth Marketing Manager

15+ ATS keywords

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Brand Manager

15+ ATS keywords

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Creative Director

15+ ATS keywords

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Art Director

15+ ATS keywords

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Executive (2)

VP of Marketing

15+ ATS keywords

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CMO

15+ ATS keywords

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